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Hi, I’m Mitch.
Experienced Marketing Leader | Digital Marketing & SEO Expert | Tech & Data Enthusiast
about me
Hello! I’m Mitch Hankins: 10+ year marketing industry veteran, team builder and leader, innovator, digital marketing professional, Chicagoan, and tea snob. I believe that customization and integration are key in today’s business world — everything should reflect who you are as a business, and all tools and systems should talk to each other to create a coherent and sales-friendly ecosystem. No matter who I am working with, I strive to bring 110% to every project, every engagement, and every business. Please feel free to view my resume and qualifications, or contact me to see how I can help your company grow with content strategy, search engine optimization (SEO), data analytics, or technology stack optimization. I look forward to working with you.
Areas of Expertise
CONTENT STRATEGY
Not only does a well-defined content strategy help your site become an SEO powerhouse, but content builds trustworthy relationships and loyalty amongst current and prospective clients. I help provide market research and analysis, define customer personas and the customer funnel, and align data-informed content to each step of the journey.
SEO
Good SEO should be at the core of any worthwhile marketing strategy. To grow your organic footprint, I work with teams to identify keywords that resonate with your audience, tap into the power of on-page and off-page optimization, and optimize websites to be technically friendly for users and search engines alike.
MARKETING + TECH STACK CONSULTING
Tired of the same old marketing tactics that aren’t generating you any additional ROI? Have what seems like 300 different software and technology systems that aren’t talking to each other? Feel like you’re leaving money and leads on the table? Let’s team up and make this fiscal year one to remember.
REPORTING & ANALYTICS
Running cool campaigns is great, but if you can’t prove that it’s working, then you’re missing the mark. I help you set measurable goals and KPIs for your marketing strategies to prove business success, create a custom tracking plan, implement tracking, and build reporting dashboards.
Work Process
RESEARCH
BRAINSTORM
STRATEGIZE
DEVELOP
LAUNCH
MEASURE
Some of the Clients I’ve Helped
Other Pages
resume
WORK HISTORY
Jan 2018 – May 2020
Agency Owner & Operator
Real Good Marketing, LLC
Real Good Marketing, LLC (“RGM”) was a natural evolution of my ongoing professional consulting work, but run in a much more structured and formalized capacity. As a 100% virtual agency, RGM provided high-quality digital marketing and data analytics services to clients spanning the globe and across multiple industries such as Healthcare Technology, Finance, IT, Hospitality & Tourism, and the Non-Profit sector. I lead a team of three full-time employees, plus 15+ contractors who were experts in their respective fields and dedicated to providing high-quality work for our clients. Services provided to our partners included SEO, SEM, Content Marketing, Full-scale Digital Analytics (goal-defining, analytics implementation + tracking and reporting), and Website Development services.
Jan 2012 – Dec 2017
SEO + Content Marketing Consultant
Self-employed
During this time I provided SEO and Content Strategy freelance services to a variety of clients. Part of this was through virtual agencies that contracted me to help them provide services, and part was through my own curated clients.
Jan 2017 – Dec 2017
Group Strategy Director
Native Digital
Aside from being the primary contact for day-to-day campaign management, I was responsible for overseeing the development of SEO strategies for a variety of clients across the tourism, food & bev, news, non-profit, and architecture / engineering fields. I ensured that all online marketing activities were integrated, supported by SEO, and driven by data.
Oct 2015 – Jan 2017
Search & Content Strategist
MBB+hippo
I helped MBB+hippo, an agency focused on CPG+healthcare clients, to establish its SEO and content strategy department. This consisted of managing and overseeing all related activities, from market research to strategy development, to content calendar creation, to asset development and deployment, to data analysis and A/B testing.
Apr 2014 – May 2015
SEO & Content Marketing Specialist
Intouch Solutions
I worked on global pharmaceutical brands, establishing SEO best practices and strategies, as well as guiding content development for their websites. In this role, I also had the pleasure of developing in-house SEO training & education programs for our new team members and other channel departments across the Chicago and Kansas City offices.
Jan 2012 – Apr 2014
Inbound Marketing Specialist
Keypath Education
I was part of a holistic digital marketing team, where we were responsible for crafting SEO and content strategies, generating online leads, reporting and analytics, social media management, and implementing UX best practices for an array of clients in the education space.
EDUCATION
2011
Journalism & Mass Communications, Spanish, Sociology
University of Kansas
I studied Strategic Communications, Spanish language and Sociology at the University of Kansas, graduating with honors from the University of Kansas in 2011.
Leadership Skills
Team Management
Talent Acquisition + Hiring
Team Planning + Building
Evaluation + Coaching
Marketing Skills
SEO
Content Strategy
Data & Analytics
Web Development
Tech Stack Integration
TESTIMONIALS
Phil Bressler
Founder/Owner, MBB+hippo and Latch
Mitch is a brilliant example of all that is great about today’s marketers. He is extremely knowledgeable about SEO, content strategy and he really shines in the important discipline of inbound marketing. Mitch brings a needed balance of strategy, creativity and passion all wrapped up in a results-oriented/ROI mindset.
Loren Bornstein
Employee Experience Designer/Marketer
I’ve known Mitch for about a decade and can vouch for his digital marketing and journalistic skills and just decency as a person. Whatever Mitch says he’ll do, he does, and he does it with organized, efficient excellency. He’s been one of the best people I’ve had the pleasure to learn and grow from and with. I cannot say enough about him.
Eileen Schroeder
User Experience Designer
Mitch is an incredibly talented and passionate digital strategist. His expertise in search engine optimization, inbound marketing, and content creation strategies makes him a valuable asset to any team. Mitch always had the scoop on changes in the industry before anyone else, so I can assure you that in addition to becoming an invaluable partner for your project for his talent, his knowledge is always up to date!
Brendon O’neill
Owner, KC Natural
I hired Mitch to help align my social media and SEO strategies with my business objectives. With his insight and ability to get things done, I was able to focus on communicating the benefits of my products to the right people. If you want to tie your marketing budget to your bottom line, in a way you can measure (and hold your team accountable), then you need to contact Mitch.
