Strategic, Data-Driven Content Planning to Engage & Convert Your Target Audience

Content marketing is about more than just producing content—it’s about delivering the right message at the right time. With a data-driven strategy, we’ll pinpoint the topics, formats, and channels that connect with your audience at every stage of their journey. A clear plan ensures each piece has purpose, driving engagement and turning leads into loyal customers.

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Mitch is a pleasure to work with and very knowledgeable when it comes to SEO and content marketing. Highly recommended!

Client (Medical)

Director, Digital Marketing

My small business needed help marketing since it’s not a skillset we had in house. After vetting a number of strong candidates we hired Mitch and couldn’t be happier. Mitch brings both big picture strategy and detailed analysis to craft a marketing plan that gets results. For us, that meant a content-focused approach that has led to doubling our site visitors and ranking for many more important keywords in a few months. On top of that, he’s a genuinely awesome guy to work with.

Client (Travel)

Founder, CEO

Ingredients For a Successful Content Marketing Strategy

Elements Included in Content Strategy Plans

Content Audit

I provide a thorough review of your existing content, pinpointing what’s working, what’s not, and where we can optimize for better engagement and SEO performance.

Digital Market Research

I analyze your market landscape, including competitors and industry trends, to ensure your content strategy is data-driven and aligned with audience needs.

Persona Development

I create detailed audience personas to guide your content, helping ensure each piece speaks directly to your target customers’ needs and behaviors.

Key Messaging
Pillars

We’ll establish core messaging that ties all your content together, ensuring consistency and clarity across your marketing efforts.

Consumer Journey Development

By mapping out your customers’ journey, we’ll tailor content to meet them at each stage, from discovery to conversion, for maximum impact.

Content Marketing Roadmap

I’ll create a step-by-step plan to execute your content strategy, from creation to distribution, designed to achieve your short-term goals and long-term growth.

Content Marketing Strategy Services

Content Strategy Work Examples

I create content strategies that connect with your audience at every stage of their journey. From content audits and persona development to key messaging and SEO integration, my approach is designed to drive engagement and align content with your goals.

Think we may be a good match? Let’s Chat.

Let’s discuss how I can help your business grow. I look forward to hearing from you!

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