Hello! I’m Mitch Hankins: 10+ year marketing industry veteran, team builder and leader, innovator, digital marketing professional, Chicagoan, and tea snob. I believe that customization and integration are key in today’s business world — everything should reflect who you are as a business, and all tools and systems should talk to each other to create a coherent and sales-friendly ecosystem. No matter who I am working with, I strive to bring 110% to every project, every engagement, and every business. Please feel free to view my resume and qualifications, or contact me to see how I can help your company grow with content strategy, search engine optimization (SEO), data analytics, or technology stack optimization. I look forward to working with you.
Areas of Expertise
CONTENT STRATEGY
Not only does a well-defined content strategy help your site become an SEO powerhouse, but content builds trustworthy relationships and loyalty amongst current and prospective clients. I help provide market research and analysis, define customer personas and the customer funnel, and align data-informed content to each step of the journey.
SEO
Good SEO should be at the core of any worthwhile marketing strategy. To grow your organic footprint, I work with teams to identify keywords that resonate with your audience, tap into the power of on-page and off-page optimization, and optimize websites to be technically friendly for users and search engines alike.
MARKETING + TECH STACK CONSULTING
Tired of the same old marketing tactics that aren’t generating you any additional ROI? Have what seems like 300 different software and technology systems that aren’t talking to each other? Feel like you’re leaving money and leads on the table? Let’s team up and make this fiscal year one to remember.
REPORTING & ANALYTICS
Running cool campaigns is great, but if you can’t prove that it’s working, then you’re missing the mark. I help you set measurable goals and KPIs for your marketing strategies to prove business success, create a custom tracking plan, implement tracking, and build reporting dashboards.
Work Process
RESEARCH
BRAINSTORM
STRATEGIZE
DEVELOP
LAUNCH
MEASURE
Some of the Clients I’ve Helped
